Horizon Escapes

Company Overview

Horizon Escapes is a boutique travel agency specializing in luxury, tailor-made travel experiences for adventure seekers and cultural explorers. Based in Miami, the company offers curated travel packages that combine off-the-beaten-path adventures with high-end accommodations and personalized itineraries. From African safaris to remote island getaways, Horizon Escapes ensures its clients experience unique, memorable trips with every detail carefully crafted.

Target Audience

Horizon Escapes’ audience consists of affluent travelers aged 30-55 who value personalized, high-quality travel experiences. These are professionals, executives, and adventure lovers who seek bespoke, immersive vacations that go beyond typical tourist destinations. They are willing to invest in luxury and authenticity, aiming to explore new cultures, pristine nature, and hidden gems while avoiding overcrowded spots.

Unique Selling Proposition (USP)

Horizon Escapes provides deeply personalized travel services that blend adventure with luxury. Unlike larger travel agencies, Horizon specializes in creating unique, high-end trips tailored to individual preferences, offering an exclusive experience from start to finish. Each itinerary is crafted to include hidden gems, local expertise, and cultural immersion, creating a truly one-of-a-kind travel journey.

Business Objectives

The branding should:

Position Horizon Escapes as a premier luxury travel brand known for exclusive, custom-made experiences.

Appeal to high-end, discerning travelers who are willing to invest in unique, high-quality adventures.

Create a visual identity that evokes wanderlust, adventure, and the promise of unforgettable journeys.

Competitors

Abercrombie & Kent: Focuses on luxury travel and safari experiences with a strong emphasis on premium service.

Black Tomato: Known for offering bespoke luxury travel experiences with a modern, edgy design and focus on adventure.

Butterfield & Robinson: Specializes in luxury biking and walking trips, blending active travel with high-end accommodations. Horizon Escapes needs to stand out by offering a balance between exclusive adventure and comfort, with a personal touch that caters to the traveler’s unique preferences.

Design Aesthetic/Guidelines

Elegant & Adventurous: The branding should combine sophistication with a sense of exploration. It should evoke luxury, but also the excitement of discovering new destinations.

Timeless & Minimalist: A sleek, minimalist design with a focus on typography and clean lines. The logo and branding should feel timeless, avoiding trends that may feel dated.

Natural & Authentic: Incorporate design elements inspired by nature and travel (e.g., topography, map textures, or horizon lines). The color palette should use earthy tones (sand, deep blue, forest green) complemented by luxurious accents like gold or bronze to communicate both adventure and luxury.

Premium & Trustworthy: The branding should evoke reliability, showcasing that Horizon Escapes delivers premium, safe, and well-organized travel experiences.

Deliverables

Primary Logo: A versatile logo, including both full and simplified versions, suitable for print, web, and social media.

Color Palette: A defined set of primary and accent colors, with clear guidelines on usage across digital and physical materials.

Typography Guidelines: Font families and styles for headings, subheadings, body text, and captions, with instructions on consistent usage across brand materials.

Brand Guidelines: A concise guide that includes the logo, color palette, typography, and visual style. It should also provide usage rules for printed materials, websites, and digital media.

Brand Mockups: Visuals showing the branding in use, including business cards, social media templates, website headers, and travel brochures.

Success Criteria

A brand identity that clearly communicates Horizon Escapes as a luxury travel provider with a strong sense of adventure.

Consistency in branding across all platforms, ensuring a cohesive experience from website to marketing materials.

Visual elements that create a sense of wanderlust, drawing in the target audience with a promise of exclusive, memorable travel experiences.