ZestUp Beverages

Company Overview

ZestUp Beverages is a rapidly growing startup that specializes in producing premium, all-natural sparkling drinks made from organic fruits and botanicals. Based in Los Angeles, ZestUp is focused on catering to health-conscious consumers who are looking for delicious, refreshing alternatives to sugary sodas and artificial beverages. The company prides itself on using clean ingredients, sustainable packaging, and offering a variety of bold, unique flavors that stand out in the crowded beverage market.

Target Audience

ZestUp’s core demographic includes health-conscious millennials (aged 25-40) who prioritize wellness, clean eating, and sustainable living. This group is active on social media, values transparency in the products they consume, and often seeks brands with a strong environmental and social mission. They are also adventurous with flavors and are drawn to brands that offer something new and unique.

Unique Selling Proposition (USP)

ZestUp offers a range of sparkling beverages made with 100% organic, non-GMO ingredients and no added sugars or artificial preservatives. The drinks come in a variety of exciting, innovative flavor combinations (like Pineapple & Ginger or Blackberry & Hibiscus), making them a flavorful and healthy alternative to mainstream sodas and juices. ZestUp also focuses heavily on sustainability, with eco-friendly packaging and a carbon-neutral production process.

Business Objectives

The deck should:

Secure Series A funding from investors to scale production and expand distribution.

Highlight ZestUp’s rapid growth, market potential, and unique product positioning in the health and wellness space.

Showcase the brand’s commitment to sustainability and how it aligns with current consumer trends.

Competitors

LaCroix: A popular sparkling water brand that focuses on zero calories and clean flavors.

Spindrift: Known for using real fruit juice in their beverages, giving it a more natural flavor profile.

Poppi: A rising star in the beverage industry that combines sparkling water with prebiotics for gut health. ZestUp differentiates itself by offering bold, botanical flavors, a focus on organic ingredients, and a commitment to eco-friendly production practices.

Design Aesthetic/Guidelines

Vibrant & Fresh: The deck should use bright, lively colors (such as citrus tones, greens, and berry-inspired hues) to evoke the natural, refreshing qualities of the drinks.

Clean & Minimalist: Present information clearly with ample white space, simple charts, and concise text. The visuals should feel fresh, reflecting the clean ingredients used in the products.

Sustainability Focus: Include design elements that subtly emphasize eco-friendliness, such as nature-inspired icons, earthy tones, or illustrations that nod to sustainability (e.g., leaves, eco-friendly symbols).

Playful, Yet Professional: Typography should be approachable but polished, balancing the brand's fun flavor combinations with a serious business approach to attract investors.

Deliverables

Complete Pitch Deck: A fully designed investor deck in PDF format, including 10-12 slides with engaging visuals and data.

Slide Templates: Editable templates for future use, maintaining consistent brand colors, fonts, and layout.

Infographics & Charts: Custom graphics that simplify and visualize market data, financial projections, and company growth.

Product Mockups: High-quality images of ZestUp’s product range for inclusion in the product showcase slides.

Success Criteria

A visually appealing deck that captures ZestUp’s vibrant, health-conscious brand identity.

Clear, concise messaging that effectively communicates the brand’s value proposition and market opportunity to investors.

A professional, polished design that instills confidence in potential investors and helps secure funding.